· AI strategy & systems · Gold Coast - working across Australia ·

We turn manual work
into AI-powered systems.

AI strategy and custom builds for growing businesses. I start by getting to know you and how your business really runs. Then we find the one bottleneck worth fixing, and I build the system that fixes it.

Fixed price · Built by the founder

· Sound familiar? ·

Your team is doing work a system should do.

A process held together by hand

Step after step, done the same way every time. That's a custom app waiting to happen.

Copying the same data three times

From software to spreadsheet and back. Every copy is a chance for a mistake.

Admin that eats the week

Chasing, checking and re-keying. Hours that should go to the work you're paid for.

Numbers you have to chase

Reports pieced together from five places. By the time they're ready, they're old.

· How I can help ·

Find the right problem. Then build the fix.

A lot of AI spend goes on tasks that were never the real problem. So I start with you, your team and your numbers, and only build what moves one of them.

01 · Strategy

Understand the business first

Time with you and your team to see how the work really gets done, find the bottleneck holding things back, and decide where AI fits and where it doesn't.

Sitting with you and your team, in person on the Gold Coast or on a call
The one bottleneck worth fixing first, and what it costs you now
A clear plan: what to automate, what to change and what to leave alone
Sometimes the best answer is to stop doing a task, and I'll say so

02 · Build

Build the solution

I build the system that fixes it. As the next step after strategy, or on its own if you already know what you want built.

Automations that move data between the tools you already use
Custom apps when nothing off the shelf fits
An AI assistant set up around your business and your team
Built in short rounds, tested with your team, then measured

Already know what you need built? Start with the build. I'll still ask a lot of questions first, so it fits how your business actually works.

· Case study · Event hire logistics ·

From run sheets and calculators to one app.

Hampton Event Hire · Built 2026

The problem

Hampton Event Hire was running deliveries off run sheets, manual transport calcs and a lot of memory. Every event needed a transport quote, a crew, a truck and a run. All of it lived in different places.

What I built

A logistics app connected to their booking system. It covers the whole job, from quote to delivery.

The result

6 hrs

saved every week on transport quotesSAMPLE

2 min

to cost a delivery, down from 20SAMPLE

missed transport quotes since go-liveSAMPLE

place for every job, run and crew

"We used to build every run by hand. Now it's done before we've finished our coffee."

Mel · Hampton Event HireSAMPLE

Live link to Current RMSEvery booking syncs in automatically every hour. The status flags (Sent to Client, Added to Board, Delivery and Pickup Rostered) update Current RMS as soon as they're clicked.
Transport calcDrive time and distance come from Google Maps using a busy-traffic estimate. Each calc is priced at Standard, After-hours and Public holiday rates, and the PDF attaches straight to the booking in one click.
RosteringRuns are built from the costing: load, unload and drive times are filled in automatically. It warns when a driver or truck is double-booked or has too short a break between runs.
Route planningPick the day's jobs on the map, and Google finds the best order to visit them. One click turns that route into a run with travel times already filled in.
Push back to Current RMSRostered delivery and pickup times, plus each run's crew and phone numbers, go back into the booking from one button. It checks first so it never overwrites a change made in Current RMS.
Deputy shiftsEach run becomes a draft shift in Deputy, with the job notes written in the format the team already uses. Unfilled crew spots become open shifts, so the week can be mapped out before the crew is assigned.
DashboardEvery job that still needs a transport quote, a run sheet, a client confirmation, or a spot on the whiteboard, all on one screen.
Works on a phoneCrew swaps, run sheets and checking on jobs all work on a phone, for when plans change outside office hours.

· How it works ·

Understand first. Build second.

STEP 1

Get to know the business

We talk, and I sit with your team. How the work really gets done, what you care about, and the bits that only live in people's heads.

STEP 2

Find the bottleneck

The one constraint holding the business back, with a number on what it costs in hours and dollars. Then a clear scope and one fixed price.

STEP 3

Build and test

I build in short rounds and your team tests as we go. Including the odd cases and the steps a person should still check.

STEP 4

Hand over and measure

Documented, your team trained, and results checked against the starting number. Then we decide what's next.

· About ·

Systems built for real work.

Ramai MacDonaldFounder · systems builder · Gold Coast

Building business systems that work is my passion. I started building them in my corporate career at John Holland, and I've been building them for business clients since 2014.

I'm a systems thinker with an eye for detail and design. I ship robust, reliable systems that are ready for real work from day one.

20+years working in and designing accounting systems

12years building automations and systems for SMEs

What you care about

I start with what matters to you

AI can build almost anything quickly now. The hard part is knowing what to build. Everyone has things in their head they haven't said yet: the odd cases, the shortcuts, the rules everyone just knows.

My job is to draw those out. I ask a lot of questions, use the same words your team uses, and check back often, so what I build is what you actually need.

Priced against the payoff

Two decades in accounting systems means I know how costs, margins and cash flow tie back to the day-to-day. Every system starts with what it's worth to you.

You deal with the person building it

No account managers. No handoffs. You talk to me, I build it, and I'm the one who supports it.

Local to the Gold Coast

I can come and sit with your team to see how the work really gets done. I work with businesses across Australia too.

· Some of what I've built ·

Logistics appLogistics from quote to deliveryA custom app for Hampton Event Hire. Transport quotes, delivery maps and run sheets in one place, connected to their booking and rostering systems.
AI operating systemsAn AI operating system for SMEsA central AI brain that pulls your actual business knowledge to orchestrate the tasks that matter.
Finance systemsBuilding and running finance systemsYears building and running finance systems for e-commerce brands with Xero and Shopify. Along with automated reporting and analysis.

· Is it a fit? ·

Not every problem needs a system.

A good fit if

You run a business doing roughly $2m to $20m a year
Your team lives in spreadsheets, whiteboards or a tool that almost fits
The same job gets done by hand every week
You want AI working in your business, not just talked about
You want someone to learn your business before touching the tech

Probably not a fit if

An off-the-shelf app already does 90% of what you need. I'll tell you if it does.
You need a public consumer app with millions of users
You want the cheapest option, not the right one
You want AI for its own sake, without a real problem to fix

· FAQ ·

Good questions.

Do I need to know anything about AI?

No. You know your business, I know the tools. You'll see it working on your own jobs before anything goes live.

Do I have to start with strategy?

No. If you already know what you want built, we can start there. I'll still spend time understanding the business first, so the build fits how you actually work.

Will AI replace my staff?

That's not the goal. It takes the copying, chasing and checking off their plate so they can do the work you hired them for.

How long does it take?

A single automation is usually live within a few weeks. Custom software builds usually take 6 to 12 weeks. You'll see working pieces early either way.

What if we need changes later?

Systems are never finished. I offer ongoing support for fixes and new features.

Can it connect to Xero, my CRM or my booking system?

Usually, yes. If the system has an API, I can connect it. Hampton's app pulls straight from their booking system.

Where is my data stored?

In Australia.

What does it cost?

Strategy and builds are both quoted at a fixed price once we know the scope. Book a call and I'll give you a ballpark on the spot.

· Let's talk ·

What's the job that costs you most?

Tell me about it. I'll tell you honestly whether it's the right thing to fix, whether AI can help, and roughly what that's worth.

30 minutes · No obligation · Reply within one business day

We turn manual workinto AI-powered systems.